VisitPITTSBURGH Unveils 2024 Insider’s Guide
Official visitors guide rebranded to celebrate and promote authentic local experiences
(PITTSBURGH, PA) – VisitPITTSBURGH today unveiled its new 2024 Insider’s Guide, a free travel inspiration magazine designed to promote Allegheny County as a convenient, affordable and diverse travel destination.
The Insider’s Guide issues in a new era of travel publications for VisitPITTSBURGH, showcasing the organization’s global consumer brand through elevated design and a refined content strategy that surprises readers with a mix of must-see attractions and hidden gems.
The Insider’s Guide leverages the growing travel trend of localism, as more visitors look to expand travel beyond traditional sights and experience destinations first-hand like a local resident. In fact, a recent booking.com report noted 75 percent of travelers want authentic experiences that represent the local culture.
“The days of traditional sightseeing are gone,” said Bachar. “Instead, more and more travelers are heading off the beaten path to explore less traveled neighborhoods brimming with local culture, authentic flavors and boutique shops with handcrafted goods. Fortunately, Pittsburgh’s 90 neighborhoods make us a prime destination for this type of local-inspired travel.”
This year's guide is organized based on key visitor interest areas to Pittsburgh—from arts and culture and family-friendly activities to food and beverage, outdoor recreation and sports. Within each section, visitors will find a variety of narrative articles, suggested travel itineraries and featured listicles that highlight the best Pittsburgh has to offer from an insider’s perspective.
Use of visitor guides—both in print and online—continues to drive leisure visitation. According to a Destinations Analytics survey, 65 percent of consumers request visitor guides to learn more about a destination. Of those that request, nearly 75 percent deem visitor guides important when deciding where to visit. Most notably, nearly 25 percent of consumers complete a trip after receiving a visitor guide from a destination.
According to a recent visitor survey conducted by VisitPITTSBURGH, 97 percent of respondents deemed the Pittsburgh visitor guide useful or very useful when planning their trip.
“Visitor guides are common across Destination Marketing Organizations, so their use and effectiveness are often studied industry-wide,” said Bachar. “And the research is clear—these travel publications help generate awareness and drive visitation.”
The Insider’s Guide was made possible thanks to the advertising support of nearly 50 VisitPITTSBURGH partner destinations, events, attractions, hotels and more.
More than 70,000 copies of the Insider’s Guide will be distributed across VisitPITTSBURGH welcome centers, events, festivals and via online requests.
“The guide is designed to show travelers that whether it's your first time visiting or your fiftieth, Pittsburgh will continue to surprise you,” said Bachar.
To request a copy of the free 2024 Insider’s Guide, click here. For more on travel to Pittsburgh, visit VisitPITTSBURGH.com.